For anyone who's listened to Drake's new
album playlist, More Life, it's apparent that the Grammy winner's love of London is getting more and more serious. Since joining British grime star Skepta's label, BBK, Drake has continued to support the London music scene, bringing not only Skepta into the mix for More Life, but skilled UK newcomers Giggs and Jorja Smith as well.
Now Drake is ready to take the London vibes to the next level by reportedly opening the OVO European flagship store in London's Soho neighborhood. His October's Very Own label already has flagship stores in New York City, Toronto, and Los Angeles, but the London flagship will be the first outside of North America.
An opening date has yet to be confirmed, but according to Drapers, the store has secured a lease at 30 Broadwick St. in Soho. Hopefully, Drake won't keep his London fam waiting too long for the opportunity to cop their OVO gear right in their own backyard.