Kenzo's Humberto Leon and Carol Lim linked up with their longtime friend and collaborator Spike Jonze to direct a short film for the French brand's new fragrance "Kenzo World"—and it just might be one of the weirdest things we have ever seen. The nearly four-minute clip features former dancer and actress Margaret Qualley from The Leftovers performing an outrageous dance routine which you have to see to believe.
It starts much like a typical fragrance ad with a close-up of Qualley in an emerald gown sitting in a crowded ballroom, but it doesn't take long before she is out of her seat and running down hallways shooting lasers out of her fingers and licking statues. She even appears to badly hurt some dude who was just minding his business and talking on the phone.
“When we think about perfume campaigns, we think about a pretty girl with a bottle,” Lim and Leon told Dazed. "This clip is exactly the opposite. It’s very multi-faceted and different; it takes the spectator by surprise.”
The choreography, which includes Qualley beating her chest and moving her limbs uncontrollably to the song “Mutant Brain” by Ape Drums and Jonze’s brother DJ Sam Spiegel, was the work of Ryan Heffington, who is also the choreographer behind Sia's "Chandelier" video with Shia LaBeouf and Maddie Ziegler.
The video definitely falls in line with the trippy and sometimes bizarre digital campaigns that Leon and Lim have implemented at Kenzo since they took over as artistic directors in 2011. It also shares similarities to Jonze's insane video for Fatboy Slim's "Weapon of Choice" featuring Christopher Walken.