After taking over VFILES in New York City, Justin Bieber is moving his "Purpose Tour" pop-up shop to Canada. Bieber has announced he will be hosting another two-day event, and this time he is giving his Toronto fans a chance to cop his merch.
The pop-up will set up shop at menswear boutique Nomad. It will offer the same selection of Purpose Tour merch that has been available at Bieber's shows, alongside exclusive Toronto-only merchandise. Much like we saw at VFILES, the singer will also offer special collaborative pieces, like a Nomad x Purpose Tour hoodie, which features the boutique's name across the back.
"Nomad is definitely excited to work with Bieber on his Purpose Tour Toronto Pop Up," Nomad owner and creative director Jesar Gabino told Complex. "I think the connection was there from our previous projects that worked exclusively with Been Trill, Kanye, The Weekend, and OVOThere is only a small handful of artists that reach Justin's level, and to help him execute his vision on a project like this, I think we were the obvious choice for Toronto."
You can expect to find hoodies, sweats, tees, and outerwear emblazoned with Bieber's face and vintage metal-inspired fonts. The designs, done in collaboration with Fear of God’s Jerry Lorenzo has incorporated the designer's nostalgic rock and 90’s grunge aesthetic.
Bieber's NYC pop-up shop attracted a massive crowd of people who were eager to get their hands on the exclusive pieces. We can bet the Toronto location will be the same. The "Purpose Tour" shop will be located at 819 Queen St. West. It will be open from 11 a.m. to 7 p.m. on May 18 and 19.
UPDATE 11:44 a.m. ET: The line outside of Nomad is already around the block. Pictures are being shared on social media of the massive crowd waiting to get in the "Purpose Tour" pop-up shop.
UPDATE 12:53 p.m. ET: Jerry Lorenzo has offered a look inside the shop via Instagram.