The two-piece range is comprised of the brand’s signature 28 oz 500 GSM French terry hoodies, which are adorned with a calligraphic Aimé logo created by Tyrsa. At first glance, it’s obvious the hoodie designs are a nod to the iconic Coca-Cola logo; you have the recognizable ribbon under “Aimé” as well as the classic red and white colorways.
Aimé Leon Dore says the style was intended to honor the storied American brands that have inspired its work throughout the years. And it couldn’t have picked a better collaborator than Tyrsa to help execute that vision. Really, the man has created work for some of the biggest brands around the globe, including Nike, McDonald’s, Carhartt, and Schott NYC.