Gosha Rubchinskiy has more than a bit of hype surrounding him at this point. His '90s, Soviet Bloc-inspired gear has crossed over from undercover hit to full-blown darling of the coolest corners of the fashion industry. While some of his basic pieces, like simple graphic tees spelled out in Russian, can slip into anyone's wardrobe without too much coordiantion, some of his more "out there" pieces can be a bit harder to pull off. It feels like in order to really make them work, you have to go all-out and give into the look. Aside from Gosha's lookbooks, we don't really see what that actually looks like on a real human being too often.
Fortunately, one of the best menswear stores in the country, Union Los Angeles went and shot some photos of full-Gosha fits to give you an idea. Is it a bit ridiculous? Yeah, maybe. But, you've definitely seen *more* ridiculous looks. You might look like you time-warped from 1992, just after the Barcelona Olympics, but the fact is that right now, that's a pretty good look. You may want to avoid the head-to-toe-patterned kit though unless you're trying to channel a walking Jackson Pollock. Try sliding that jacket into a predominantly black fit instead, as a "statement piece" or whatever they call that these days.
If you are looking to pick up a full-Gosha kit, Union Los Angeles has you covered.