Seen at: Capsule
Key piece: Damaged denim jacket

With fans in Kendrick Lamar and Kobe Bryant, Los Angeles-based Rhude has proven to more than just a flash in the pan since it gained notoriety in 2012 with its all-over bandana print tee. With a contemporary take on streetwear that could only come out of L.A., the fusion of fabrics, shapes, and layering is familiar, yet thoroughly modern.