Sporting goods stores serve their purpose, and malls have their special place in our Auntie Anne-scented memories, but there’s nothing like walking into your favorite specialty boutique to talk shop with pro-level staff. Besides being the first to offer new arrivals and the limited-edition drops that sell out in .02 seconds online, brick-and-mortar stores offer up a sense of community that you can’t find in the comments section. That’s why we’re happy to add Nixon to our roster of can’t-miss spots. The squad dropped by the SoCal brand’s recently opened Soho location to investigate how their store parallels our favorite sneaker shops. From a customization bar to an expert staff, you won’t be disappointed if you find yourself there this holiday season.