We might have to accept the fact that there’s no stopping the beard.
Contrary to recent studies and expert forecasts, the current facial hair trend seems to only be getting bigger. There are entire publications, competitions, and even dating apps dedicated to the almighty beard. And just when we thought the fad had reached its peak, we were introduced to a beard clothing line.
“Since 2012, we’ve always had a plan to launch our own line of apparel,” Beardbrand CEO and co-founder Eric Bandhol said in a press release. “It wasn’t until meeting Trunkist, that we realized we could execute on our vision immediately.”
Dropping today, the Shirt #1 Collection is comprised of three classic button-downs made from a cotton/linen blend with narrow collars and subtle sleeve plackets. The minimal designs are perfect for the man who wants to proudly rock a beard without looking homeless.
You can check out the pieces in the promotional images below. The shirts are available for pre-order at Trunkist.com beginning today through Oct. 15. Early shoppers can take advantage of a $79.95 special until this Sunday; after that, the shirts will retail for $99.95.