It’s understandable if you’ve never heard of Sansnom. For the past several years, the French-based brand has kept a relatively low profile with its small, but dope, collections of screen-printed threads.
You may recall when we first reported on the company following the release of its photographic T-shirt line back in 2011. Since then, the brand has expanded and matured—adding more and more designs to its offerings with each new season. For Spring/Summer 2015, Sansnom continues its evolution with a range of graphic sportswear titled “Playground,” which will launch in Japan this week, followed by a release in France.
To celebrate the drop, designers Yoann Wenger and Romain Sabatier have created a lookbook set at the same sports gym Wenger used to frequent as a child. The quiet facilities paired with the black-and-white photography perfectly reflect the simplistic style of Sansnom. Hoodies, tees, and crew neck sweatshirts feature clean logos and graphics, resulting in a look that can easily transition from the gym to the streets.
Check the “Playground” collection below. To learn more about Sansnom and its upcoming release, head to the brand’s website. And be sure to keep your eyes peeled for the line's supplementary short film that will drop in April.