Most of us have seen an outfit in a television show or music video and spent hours on the Internet trying to source the clothing to no avail. There is a new website that makes hunting down dope jackets, suits, dresses, and shoes a lot easier, and it is both amazing and a little scary. It's called LookLive, and what it does according to Quartz is that while you watch a video through the site, it gives you links to exact pieces that the celebrities are wearing like Olivia Pope in Scandal, Bruno Mars in the "Uptown Funk" video, or Kanye West walking around Los Angeles. The site also gives you "similar" and "bargain" alternatives to get the same look.
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What the site does is simple, but how it works is more complicated. "What indexes the clothes is more machine-learning-based artificial intelligence, rather than human curation," said LookLive CEO Chris Archer. What the algorithm finds is then confirmed by actual people, and Archer says that his employees are "given very specific instruction: If you’re not sure, don’t publish it."
While the website doesn't include every outfit that every celebrity has ever worn, the company does update the individual "closets" of the stars once they are in the database, so users can see every time that Kanye wears items from his adidas collection or when House of Cards' Francis Pope's Burberry suit is on sale.
The site is still in a beta stage right now, but you can register for an account and try it out. This is going to be a game-changer.
[via Qz]
