Shout-out to Suitsupply for always delivering campaigns that are as bold as its suits.

For Spring/Summer 2015, the Amsterdam-based menswear label presented its new range of threads in a daring and refreshing way: under water with topless ladies swimming about.

“We wanted to do something we haven’t done before, while, at the same time, illustrating the concept of going ‘into the unknown’,” says Suitsupply CEO Fokke De Jong.

Shot in a Cape Town pool by Dutch photographer Carli Hermès, the series of photos lend an ethereal, almost otherworldly vibe to the collection. We see dudes floating in kaleidoscopic waters, dressed to the nines, and surrounded by beautiful women. There’s definitely nothing simple about the campaign, but it does an excellent job at highlighting the selection of suits perfect for the man who likes to standout.

Featuring an assortment of vibrant colors ranging from mustard yellow to washed green to hues of blue, the line continues Suitsupply’s emphasis on youthful edge while maintaining a commitment to traditional quality. You have Italian fabrics in a wide-range of patterns and enough fit options to accommodate any style for any event. And did we mention how affordable these joints are?

Check out images from the Spring/Summer 2015 campaign below and a supplementary behind-the-scenes video above. If you like what you see, you can pre-order your favorites at Suitsupply’s online store.