Founded by Italian designer Massimo Osti in 1982, technical sports and outerwear brand Stone Island has established itself as a pioneer in the field of textiles for its fabric treatments and dyeing techniques. Now, we are getting an exclusive video tour behind-the-scenes at the brand’s extensive storage archive, and inside the chemical lab which allows the brand to create any color they desire in-house.
CEO Carlo Rivetti has given an unprecedented access to the archive, guiding them through a collection of more than 40,000 pieces and offering exclusive insight into the production process that has made Stone Island one of the leaders in the field of functional sportswear. He also revealed what might be the special ingredient in Stone Island’s success. “The people here are part of the process,” said Rivetti. “Everything is like homemade bread; we do everything here.”
Rivetti also touched on the unique creative advantage that the facility's dyeing labs offers the company: "Every color of Stone Island is homemade. Sometimes the best color comes from a mistake. It's very quick to solve problems, and to get new ideas."
Check out Part 1 of the Stone Island archive tour above, and stay tuned for Part 2 coming soon.