The H&M x Alexander Wang collection finally dropped online at 10 a.m. EST today. But to no one’s surprise, the merchandise went fast. Really fast.
Ten minutes before the range even went live, online customers were greeted with a message that advised due to the large capacity of site visitors, the web store would be temporarily down. Once things settled, the majority of shoppers found that very little was left from the menswear selection. As of now, only two items have yet to be sold out: the $399 padded leather jacket and the $299 leather high tops.
Clearly, the early birds got the gear.
Even H&M stores experienced the chaos as people from around the world began to form lines as early as Tuesday morning. Check out images of these crowds posted in social media below.
If you weren’t one of the lucky ones to nab this highly covetable gear, don’t worry. It’s safe to assume a lot of these pieces will make their way onto auction sites in the upcoming days.
Image via @PATshionista on Twitter
Image via @Freshtastics on Twitter
Image via @cbaumgarten on Twitter
Image via @ShoppingInBham on Twitter