If you’re looking for a dope streetwear brand that is innovative, sophisticated, and not yet played out, then you have to take a look at Madrid-based label SHOOP.
Since 2011, this unisex company has delivered sportswear staples with a streetwear edge, continuously drawing inspiration from the most unexpected sources. For the Fall/Winter 2014 season, however, the brand has tapped into the spirit of the early 2000s, as well as the Chicano style as seen in the 1994 film “Mi Vida Loca.” It’s somewhat of a random mix, but the end result is pretty damn cohesive.
Comprised of athletic staples like hoodies, track jackets, and sweats, this collection is tied together through a bold stripe motif that was accidentally created during a computer glitch. And although the color palette is dominated by black and white, this release is anything but understated.
Check out images from the line’s lookbook below. And be sure to keep your eye out for the collection’s upcoming release at SHOOP’s online store and select retailers.
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