Founded in 2011, SHOOP might not be brand new but it’s certainly a brand to get familiar with if you want gear not many people are onto yet. Founded by Yohei Oki and Miriam Sanz, the collections often combine sportswear and music themes. This season, the duo kept the same formula, but used Justin Timberlake in a manner no one else we've heard of has done yet.
No, you won't find any suit and ties in this collection. Instead SHOOP took sound waves patterns taken from a JT song looped on Soundcloud printed on tracksuits.
Dubbed the #ǝɔunoq (yes, that says bounce) collection, this season offers more dopeness beyond the wavy JT prints, and includes sweatshirts, asymmetrical quilted vests, reversible parkas, and hats. SHOOP has the look and cut of a rare Japanese brand, but it's actually quite easy to cop. Head on over to the SHOOP website and get ready to convert Euros to USD as you purchase multiple pieces.
