The adrenaline rush that comes with having an amazing night full of incredible music, out-of-this-world visuals, and unique experiences is an addictive but fleeting feeling. In the next few weeks, however, an international roster of artists are trying to synthesize the wild abandon of an unforgettable party with "Nights By Absolut," a series of immersive installations going down across the world.
Starting this week, artists will put on events inspired by urban nightlife that cross the boundaries of music, dance, theater, and visual art. "Nights By Absolut" kicks off in Brooklyn tomorrow, where Vita Motus will transform a pier in Red Hook with a dazzling light installation and musical performances by AraabMuzik, Alvin Risk, and a secret headliner. Motus is known for her mind-blowing stage designs that take music performances to the next level. In the past, she's created live concert visuals and stages for Pharrell's Coachella show, A$AP Rocky's 2014 tour, and Janelle Monae and M.I.A.'s holographic duet.
"When you think of amazing nightlife, you think of New York City. A wondrous mixture of art and culture courses through the streets every night, making it the perfect location to launch 'Nights by Absolut,'" said Joao Rozario, Vice President, Vodkas at Pernod Ricard. And when you combine the energy of NYC with the talents of Motus and the performers, you know something special is in store.
Following the Brooklyn event, Charles Gadeken, who often uses fire as a medium, will ignite a dance floor in Johannesburg, South Africa on Sept. 20. Audience members will become catalysts for the piece, transforming the dance floor into a fiery landscape by triggering pyrotechnic effects. If you're in Jozi and enjoy, oh, you know, once in a lifetime experiences, this is an event you have to mark down on your calendar.
Studio XO, the artist collective behind Lady Gaga's flying dress, will participate in the third "Nights By Absolut" event on Sept. 27 in Berlin. Blending science, fashion, technology, and music, Studio XO will bring elements of nature into a nightclub and invite attendees to wear laser-cut couture. The frenzied club scene of Berlin is definitely one of the most exciting subcultures in the world, and having Studio XO add its touch can only result in a memorable night.
For the last event on Oct. 3 in Sao Paulo, Brazil, video game writer Marianne Krawczyk, best known for her work on God of War, will create a theatrical experience where club-goers are invited to take on different personas, suggesting that a night out can transform your whole identity. Oh, what's that? You were just going to have a lowkey night out with a few friends at your local spot? Well, that just changed.
For more information on "Nights By Absolut" and how to attend each event, check out the event's website here. And stay tuned for more on each unique installation as the dates draw closer.