Described as a "spring awakening" by artistic director of HUGO BOSS​ womenswear, Jason Wu, Marco Brambilla's new film THISISBOSS finds women in an untraditional, glowing forest. Following last year's Anthropocene film, made by Brambilla for HUGO BOSS​' flagship store in Columbus Circle, THISISBOSS not only precedes HUGO BOSS' Spring/Summer 2015 NYFW show on September, it will be shown during it. 

Set to Tchaikovsky’s "The Sleeping Beauty," the film was captured in a Canadian nature preserve and stars model Suvi Koponen. In addition to uniting nature and technology, it fuses classical and hi-tech imagery in the crisp, hypnotic way that Brambilla does best.

We're looking forward to more Brambilla x HUGO BOSS, especially as they enter a more fashion-focused realm.