Known for: Internet-promoted guerrilla gigs
The guerrilla gigs of 2004 were a special point in time for die hard fans of British bands The Others and The Libertines. The Libertines made habit of performing in living rooms and flats while The Others took to tube trains in London's metro. The latter startled commuters and the former raised hell for landlords. Other locations of London's guerrilla gigs included radio station lobbies, parking lots, and even treetops.
Fans would find out the locations of the performances via the Internet, provided by the band and management, just hours before the show. The use of the Internet during this period marks an important time in music and was just the beginning the industry's attempts to harness the power of social media. With their guerrilla gigs, The Libertines and The Others were ahead of the curve.