A Closer Look Inside the Making of Nike's Super Bowl Uniforms

One more day 'til we see the real thing in action.

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Complex Original

Image via Complex Original

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Aside from the occasional nip-slip, sartorial choices at the Super Bowl are largely docile. No one's fronting like they're R. Kelly at the American Music Awards, showing out at the stadium with a leather kilt. That's not what this Sunday's about.

But uniforms for the 2014 game have been switched up, albeit slightly, by the folks at Nike. According to a recent article by the New York Times, both the Seahawks and the Broncos will both be wearing new uniforms designed by the sportswear powerhouse. 

Nike's creative director for football Todd Van Horne told the Times that the Seahawks' look in particular received a total reconstruction, which he described as, "very dramatic."

"Everything changed," he said. "Absolutely everything changed except for the primary Seahawks logo."

The most notable additions included a patterned fluorescent green trim along the side of navy blue pants, paired with bright neon - the official name is "action green" - gloves and shoes. 

"They were 100 percent the most enthusiastic," Van Horne responded when asked about Seattle prior to the 2012 season. "We had a few other teams that were kind of like, 'Hey, we'll see what you can do or see what you're interested in,' but it was really Seattle that said, 'We want this.'"

Meanwhile, the Denver Broncos' uniforms set a whole new precedent for the way designers and apparel makers collaborate with sports teams. 

"I think it's the Broncos uniform that, in many ways, is still the most radical in the league," ESPN reporter Paul Lukas told the Times. "That was the first uniform designed by the company that made it. In other words, Nike designed that uniform for the Broncos instead of having the Broncos bring a design to them and say, 'Execute this.' Nowadays, we take that for granted - that Nike, or adidas, or Under Armor kind of drives the train in terms of design. It didn't used to be that way." 

[via New York Times]

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