Since its inception in 2007, Capsule Show has truly emerged as the premier tradeshow. Now it’s about to get better with the announcement that it has joined leading trade show organizer Reed Exhibitions, which also runs events like Agenda and the enormously successful Comic Con. Capsule Show, until now, was run by fashion consultancy and agency BPMW.

The Capsule community is already thriving with a tight edit of the best brands from around the world, and gets serious buzz everywhere it goes. It’s usually the place where retailers and fashion editors check out to see amazing products first hand. Joining Reed Exhibitions means the shows will be enhanced to provide a better experience for both exhibitors and attendees. “The time is right for us to join forces with a world class company like Reed that can help us do what we’ve always done, better” Capsule co-founder Deirdre Maloney said. With a full list of events starting Jan. 14 and 15 kicking off in Berlin, we can’t wait to see what improvements have been made.

[via Shop Eat Surf]