Benny Gold is introducing its new White Label line. Usually when color-coded names like these surface, they're kind of abig deal aka impossible to get your hands on. Bells should be going off in your head alerting you that this is no different.

The new collection is only available in Japan, but for those living on the West Coast you are in luck. BG’s San Francisco-based shop will be selling the line exclusively and is the only place in America to purchase. The collection itself consists of two anorak styles, flannel button downs, and a chambray shirt. And according to graphics details, these are “Made for Fun.” So all you Debbie Downers can step the fuck back.

Visit the shop at the address below if you’re around the Bay Area.

Benny Gold
3169 16th St,
San Francisco, CA 94103

[via Benny Gold]