FourTwoFour on FairFax just wrapped up styling and shooting the L.A. shop's latest delivery of UEG, and it's incredible. No gimmicks, guys jumping in suits, or other corny shit. Just Josh Scroggins and Bradley Soileau modeling the new set of black-and-white garments looking like athlete-warriors from a post-apocalyptic future.
For those who don't know, UEG is a Polish brand built around the concept of consumption. Essentially, all the garments are laced with graphics, such as the recycling symbol, that reflect that idea. Designer Michał Łojewski creates his clothing with the ingenous idea of making clothes that are designed to deteriorate with wear. Think this lofty idea means heart-stopping prices? Nah. Jackets come priced at $145.
Head to FourTwoFour FairFax's store, or find out how you can get to L.A., to make your purchase before everything sells out.
