Who popularized it?: Tyler the Creator, Odd Future
When Tyler, the Creator and the Odd Future crew came on the scene rocking tube socks, Vans, and Supreme tees and caps, it was immediately seen as a symbol associated with their brash, cringe-worthy lyrics. Also, Pharrell's influence popularized flannels and skinny jeans, which was amazing for us normals because we could relate and copy the style without going broke. The brash, skater lifestyle was synonymous with a rebellious attitude towards the rest of society, which has been a central message of hip-hop for some time.