Neighborhood: Compton
Signature style: High-end (yet approachable) pieces splashed with a touch of streetwear.


Kendrick Lamar rose to prominence in 2012 in a flash quicker than his flow, and we're not just talking about the Compton emcee's music. Two years ago, Lamar was known amongst hip-hop die-hards for his mixtapes, but over the course of the past year, we've seen the maturation of his style—on and off the mic. Musically, the Good Kid, M.A.A.D. City rapper takes cues from underground West Coast legends, but his style is reflection of rap's increasing interest in high-end clothing and streetwear.

We've seen Lamar go from the kid in jeans and a T-shirt, to rocking street goth brands like Hood By Air. He gives sound fashion advice, too. Kendrick Lamar isn't just the best emcee on the West Coast, he's also a style influencer, one L.A. should be proud to have raised.