As if you really needed another excuse to go to Paris, the Brooklyn We Go Hard label has opened up its first retail spot in its home city, and we finally got a look inside. The shop will be open through the end of September, and is located in the Cité de la Mode et du Design, which is a crazy looking building that hosts all types of fashion events and exhibitions. This is your opportunity to see and cop in-person all the offerings from the brand every cool dude around the world is co-signing.

The dudes behind the label didn't stop at simply stocking the shelves with buttery suede jackets, dope floral prints, and insane ombre cable-knit sweaters. Co-founder and Renaissance man David Obadia designed the store's interior to come off as fresh as the gear on display, and told us he was super proud with the outcome.

The evolving blues on the walls are an homage to Yves Klein, the brand's favorite artist, and the stark white elsewhere in the shop is a hint at next season's collection. Fuck the Louvre; if you find yourself in Paris before September 30th, head to this very rare pop-up shop ton the banks of the Seine.

Photos by Karl Hab