After the mid-2000s were dominated by Bapesta and BBC Ice Cream sneakers, there was a void waiting to be filled by the next big thing. Starting in 2007, Kanye made sure everyone was scrambling to get their hands on a pair of Ato Matsumoto sneakers. The rapper wore them in the video for "Stronger," setting off a trend for anything that was associated with a futuristic Akira-esque Tokyo where robots built humans and rappers wore shutter shades.
Ato Matsumoto actually designs a full line of high-end apparel and footwear, but it is definitely the sneakers that are best known. The influence these had on the Air Yeezy's design is undeniable, but sadly Ato sneakers will most likely be forever associated with shutter shades.