Hubby Hubby

Client: Ben & Jerry's

Agency: NZ Transport Agency

For an entire month, Ben & Jerry's renamed their regular "Chubby Hubby" ice cream to "Hubby Hubby" in support of Vermont's passing of a law that allowed same-sex marriage. The campaign was effective in that it supported a certain position with a subtle name-change of an ice cream flavor, while also presenting Ben & Jerry's as an equal rights activist.

image via

(page 79 in Goodvertising)