Wang decided early on that he and his family would run the company. His brother, Dennis, is the company's chief principal designer, and his sister-in-law, Amie, is the label's CEO. He, his mom, and both of his siblings are also the sole owners of the company; no other investors. "We’ve had people approach us but we don't need the money," he said. "If we can keep one hundred percent of our ideas about how to grow the business, then why not?” Truuu.