Pharrell's i am OTHER is helping take Billionaire Boys Club's holiday 2012 collection in an exciting and new direction with its seasonal video lookbook. The collection features heritage-inspired items that could be mistaken for any of the plethora of outdoors-based clothing brands (L.L. Bean Signature, Pendleton, or Filson), if not for the large, emblazoned BBC logos. What do you think of this direction for the streetwear brand? We always dig a project that is properly executed, and this collection seems to fit the bill.

[via i am OTHER]