Shades of Grey by Micah Cohen launched their website today, which is a big deal for anyone looking to inject a little high-fashion menswear into their wardrobe at a fraction of the cost. See, Shades is on the serious come up. After existing on the periphery of the market and weathering a name change, Micah Cohen's line is finally making waves with two successful NYFW presentations under its belt and editorial support from all the key players. And it's easy to see why—big(ish) ideas meet small(ish) pricepoints. It's pretty much the perfect brand for the kind of dude who wants to start trying out all the trends he's seeing come out of Europe without having to work a night job just to make ends meet. There's also a bunch of well-fitting basics for our more boring readers.