As a part of their presence in London during the Olympics, Adidas sponsored a Rollapaluza event held in a nondescript warehouse in Shoreditch. What's Rollapaluza?

As explained by the official website, "Rollapaluza is a unique cycle sport. Two particpants battle it out on a pair of custom-built rollers connected to a huge dial, with split-second-digital timing over a simulated 500m distance at speeds in excess of 50mph!" Oh, okay. 

Check out the video above for a recap of the event and start thinking of cool robots you could power with the energy the cyclists are producing by biking in place faster than anyone ever really should.