For the past couple of seasons Beautiful Fül has shown up to market week and shit all over the jiggy menswear brands desperately playing catch up and paint by trend. After seeing the S/S 13 collection in person, and now with some ridiculously insane imagery to go with it, I don't see how Beautiful Fül can possibly stay under the radar much longer. I mean, check out the fucking lookbook—Castro by way of Miami on crack is probably the only way I can attempt to describe it and I'm still not accurately capturing what exactly is going on here. We're always blabbering on and on and on about New York and how dope it is, but Beautiful Fül is bringing Los Angeles firmly into the conversation by yelling directly in our collective face. If this isn't exactly how you want to look next summer then I'm not sure what to tell you, man.