Tradeshow season is in full effect and the (capsule) trade show has returned to New York City. You might be familiar with most of the brands there so we paid close attention to the brands that are showing there for the first time, some even who are showing their brand for the first time to the public. We shot a slick editorial with these new brands, so to find out more about these brands, click through our gallery The Best New Brands at (capsule) NYC.