When Andrew Chen started 3sixteen back in 2003, he wanted to create something he knew he would want to wear himself. Establishing great relationships with textile mills and manufacturers made the process of making high-quality denim and workshirts a lot easier. Combine that with Chen's attention to detail while keeping fair prices and subtle style in mind, and you've got a brand most guys can appreciate.

This 2012 campaign preview video shows us how much work actually goes into 3sixteen's effortless style. Directed by Kellen Dengler, 3sixteen gives us up-close-and-personal looks at every stitch and seam of the Cali brands top notch goods. Need to cop right now? The products featured in the video can be purchased directly on their online shop. [3Sixteen]

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