GAP is still trying to find something similar to its '90s cool here in the states. Meanwhile, overseas GAP Hong Kong seems to be on the right track. Working with legendary photographer Annie Liebovitz, GAP enlists Pharrell and Hong Kong model/actress Angelababy for its new campaign. The new ads aim to promote GAP’s new location. Hopefully GAP executives here in the U.S. are taking notes. [bbcicecream]

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