8. The Mass Market

Those fast fashion retailers are great for recession era bankrolls, but they aren’t great for maintaining the integrity of your personal style. It’s a total bummer when the handmade Moccasins you had special ordered and waited six months for show up on the shelf at Urban Outfitters. Suddenly your little world of cool style is huge, and every dipshit with a credit line is rocking the same gear as you. To make matters worse, your favorite mid-high-end-range brand (the one you preciously only bought during the last week of sale season at Barney’s) is now doing a double label with Uniqlo, watering down pieces you currently have in rotation and making them available to the plebian masses. 

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