SINCE: 1949 (1973)
FOUNDER: Bernard Gant
CREATIVE DIRECTOR: Christopher Bastin
WHY WE CO-SIGN: We like heritage, especially when its done in a not-so-literal way, and thats exactly what was presented by GANT Rugger this season. Designer Christopher Bastin had stumbled upon an album cover from an American garage band from the 1960's, and their name was "The Gants." They wore all Gant everything, and this collection was inspired by that, and there were some great staple pieces, and updated classics.