French brand A.P.C. has relaunched their website in a more user-friendly format. Jeans and collaborations (referred to as "Special Projects" by the brand) occupy their own categories, with the men's and women's collections divided appropriately.

The best part? A.P.C. seems to have taken a cue from Patrik Ervell and integrated an animated lookbook for men and women! It's pretty great, and it's like having tiny models sashay around your monitor—if you're into that sort of thing, we suppose. 

[A.P.C. Store US]

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