Longo enjoyed a stint as music video director for New Order, R.E.M., and Megadeth. In the nineties, he also directed the cyberpunk film "Johnny Mnemonic", which is an eerie precursor to "The Matrix" (both which ironically star Keanu Reeves). Longo was also in his own band, "Robert Longo's Menthol Wars". Pretty cool.
5. Longo was also a Video Director