10. Celebrity: Nelly
Clothing line: Vokal
Launch date: 2001
Fail date: 2004
Reasons for the fail: Very Organized Kids Always Learning just doesn’t have the same ring as All Day I Dream About Sex, does it? While VOKAL claimed to have $20 million in sales from 2002-2003, we can’t remember anyone but Nelly and the St. Lunatics ever rocking it. Can you? Apple Bottoms, however, is selling like hotcakes, so at least this story has a happy ending.