Founded by sea captain Helly Juell Hansen,who launched the first waterproof fabrics in 1877, Helly Hansen produces a broad range of outerwear, mid layers, base layers, sportswear and footwear for any outdoor activity. The Down Flow Tech Winter 2009 collection mixes hexagonal down pillows inside the jacket which promotes air circulation. Unlike every other down parka, these pillows allow excess heat and moisture to escape creating a comfortable temperature on or off the slopes. Comfy!

Although every new collection is impressive, what stands out the most about HH is their ability to stay on top of the outerwear market through their time-tested design. In addition to the solid new pieces, Helly will also be the official sponsor for the forthcoming Freeride World Tour. Check two jackets from the new range we're co-signing below...

Atlas Jacket, $450

Odin Down Jacket, $600