Jimmy Butler doesn’t do anything half-ass. So once he perfects his barista skills know that he’s going to be extremely obnoxious about it and there will be no apologies. 

“Whenever I get this latte art thing figured, oh my God,” Butler tells us over the phone. “Somebody’s putting me on the front of a magazine holding my first ever perfectionist latte art up top. I’m going to make sure I get a picture of that.”

Butler’s always been a man of passions. His love of basketball has pushed him to rise from the JUCO ranks to become a five-time NBA All-Star and one of the best two-way guards in the league who took his game to a new level in the 2020 Finals. The unquestioned leader of the Heat is finally fresh after arduous back-to-back seasons of basketball that barely afford him time to recover or pursue his passions away from the game. 

“Everybody’s gotta understand you actually have a life after basketball when you go home,” he says.

If you paid close attention to all things bubble then you know Butler’s been about his coffee for more than a minute. What started as a joke—the creation of Butler’s BIGFACE coffee brand that charged $20 a cup in Orlando—has turned into a newfound love and legitimate business. Call him a coffee snob and he’ll be flattered. Ask him for his favorite coffee drink and he can’t settle on one. Inquire about how many cups he consumes a day and you’ll probably be shocked. Or possibly appalled. 

So before he celebrates the nationwide launch of BIGFACE on International Coffee Day we caught up with Butler to ask him a bunch of questions about coffee beans and basketball. Like how heavy was the mental toll following last year’s short turnaround? How many cups of coffee does he have per day? Is the Eastern Conference better than the West? And how is Shopify helping his brand launch an NFT store? 

“I think they’ve just been huge in helping us align with all the partners we’ve been working with and trying to bring this thing to life,” says Butler. “If I didn’t know any better, I would think they were the people who created BIGFACE all because they care so much and want to see it be successful and I think that what we’re doing is going to set the market for everybody else.” 

(This interview has been edited and condensed for clarity.)