Image via Complex Original
If you visit Chevrolet.com right now, the top banner reads, "The 2014 Corvette Stingray Has Arrived To Defy Convention." Click into the site, and you see "Enemy of the Same" in big block letters over a backdrop of the new Stingray lurking in the shadows, angrily peering at you with it's new "L" shaped headlights. The 'Vette is, and always has been about the impression. The impression it makes when you see it, the impression it makes when you get behind the wheel, and the impression it makes on everybody else as you roll by. But to the promotional team at Chevy, there's the one impression that matter above all: how you react and feel, when you see the Corvette in an advertisement.
Today, most ads are in the form of online drop-downs, television commercials, and sporting event displays. Although print still exists, the ads you'd seen on physical paper used to be the main source to get all eyes on a new car. And they weren't like something you'd see today with three or four humongous words and direct shots at competitors. They had paragraphs, explaining why and how the Corvette was the best car in the world. Take a trip down a historical road with us, as we remember The 25 Most Iconic Chevrolet Corvette Advertisements.
Related: The 25 Best Movie Corvettes
Related: The 25 Fastest Corvettes Ever Made
Mega Gallery: The 2014 Chevrolet Corvette Stingray Has Arrived
25. The Best
Year: 1971
Source: via
It's not bragging, if it's true. And here's the truth: This car could get up to 140 mph, which, at this time, was ludicrous.
24. The Wolf
Year: 1967
Source: via
Corvettes have never been shy. The aggressive lines match the speed, and give voice to the power. In '67 the Sting Ray coupe kicked out 435 horsepower and looked exactly what it should have looked like.
23. Fun!
Year: 1957
Source: via
Maybe they figured out that people weren't really looking at those long paragraphs of text, and were really only checking out the picture. One word with an explanation is adequate.
22. Sittin' on Daytons
Year: 2007
Source: via
There are only two ads on this list from the new century, and this is the newest, being that it's from '07. Why did we include it? Because using LL Cool J's lyric from "Going Back to Cali" sums up the Corvette feeling perfectly. The print ads connect to Super Bowl spots that featured Corvette Racing's Johnny O'Connell rapping LL's bars and originally ran in Wired Magazine.
20. Average Dream
Year: 1995
Source: via
This should have read, "The Average Dream Lasts 6.6 minutes. This Dream Lasts 5.2 seconds," calling upon the 0-60 time from the LT1 that year.
19. USA-1
Year: 1982
Source: via
Wanting to win everything is part of an American's DNA. For the Corvette, that translated into numerous awards and recognitions year after year after year.
18. Fill in the Blank
Year: 1975
Source: via
How about exhilirating? Or blood-pressure-raising? Or eye-bulgingly attractive?
17. Walter Mitty
Year: 1964
Source: via
Without even looking at the year, we could have told you how old this ad was based on the question, "How could anything that looks this good cost under five figures?" According to this, they cost less than half of five figures, listed at $4,252. http://www.roadandtrack.com/car-reviews/1964-chevrolet-corvette-sting-ray-automatic
16. Aficionados
Year: 1962
Source: via
We're not sure if you were aware, but true driving aficionados dress to the nines in suits and top hats.
15. 10 Seconds
Year: 1960
Source: via
Who can argue with this copy? Certainly not us. It's tongue-in-cheek, it's brash, and it damn sure sums up the character of Corvette advertising over the past six decades.
14. Forecast of a New Era
Year: 1954
Source: via
We wish they still used names like "Blue Flame" for their engine names, rather than just letters and numbers.
13. Artistry
Year: 1986
Source: via
In 1986, Chevrolet presented the first Corvette Convertible in over a decade. Naturally, showing off the new design was a priority. Artistry was the chosen theme, world-class '80s outfits the uniform. While it all may seem a bit cheesy now, this advertisement stands as an exceptional articulation of aesthetics and fashion of its time.
12. Now Showing
Year: 1953
Source: via
53 was the first year of the famed Corvette, so it really was an incredible sight to see. Not in the we-wonder-what-they're-going-to-come-up-with-next way. It was more of the Chevrolet-just-changed-the-entire-auto-industry way. There was never an American car that had ever been built like this, a tradition that's lasted to this day.
11. The Real McCoy
Year: 1959
Source: via
They really used "solider," "honest-to-Pete," and "parallelogram" all in a couple paragraphs describing a Corvette. Props.
10. The Sequel
Year: 1992
Source: via
Unlike movies, we're always interested in and waiting for the next car sequel.
9. Feel Good
Year: 2002
Source: via
The smooth bubbles of the fifth-generation's body felt great on the eyes. The 20 additional horsepower in the '02 Z06, hitting a total of 405, felt better.
8. What Else?
Year: 1970
Source: via
What other car do you know of that offers tinted windows standard?
7. Curves
Year: 1955
Source: via
They act like we didn't like curves before. We love curves, both on our roads and our women.
6. Superiority Complex
Year: 1968
Source: via
If the stunning looks of the Corvette's body didn't catch your attention, the 400+hp engines sure as hell would have.
5. Man's Car
Year: 1963
Source: via
Whether you're an man or woman, grandpa or baby, everybody can appreciate the significance of the split window in this advertisement.
4. "Convertible Coupe"
Year: 1968
Source: via
The first T-Top car ever made was the unsuccessful 1948 TASCO. Twenty years later the Corvette took the title of the first U.S. production T-Top, and Chevy marketed it as a different type of "convertible."
2. Ashtabula
Year: 1966
Source: via
Here's a bit of Corvette triva for you: You might know that the 'Vette was the first production car to ever have a molded fiber glass reinforced plastic body. The man who created the design of this body was Robert Morrison, and his hometown was Ashtabula, Ohio, where his basement was turned into a mini design center. From that point on, molded fiber glass companies from Ashtabula produced the parts for Chevy.
1. Europe Blinked
Year: 1985
Source: via
Not to take anything away from the Corvette, but there was another American car in '85 that was destroying everything in the world. It was called the Buick Grand National.