It's been nearly a year since New York City instituted its bike share program, known as Citi Bike. Operated by Alta Bike Share, who also runs similar programs in Washington D.C., Boston and (of course) Chattanooga Tenn., the program appears to be quite the success. Uproar over lost parking has greatly diminished, and the bright blue bikes are everywhere. But, as always, there's always something: Namely, why isn't the program profitable?
Mostly we think this is the wrong question to be asking. If the program is popular, which it appears to be, and if it's good for the city and a majority of its residents, then figuring out ways to make up financial shortfalls should be the least of anyone's problems. But of course it isn't. So we're here to help. As spiring springs, here's 10 Ways Citi Bike Could Actually Make Money.
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