Major League Baseball is coming to London for the first time in 2019 and to step up the hype, the MLB is bringing a slice of American culture to the UK.
MLB is bringing one of the biggest rivalries in American sport to London in June 2019, when the Boston Red Sox face off against the New York Yankees. As the third major US sport to bring a game to London, MLB wants to create its own mark and introduce an experience that appeals to a new type of fan.
MLB are celebrating culture as they bring baseball to London by introducing The 108. Named to reflect the number of stitches on a regulation baseball, The 108 is designed to celebrate and highlight the diversity of baseball, the cities where baseball is played and their powerful cultural heritage – and after making its debut earlier this year, the second wave of The 108 activity arrives this week with the second edition of a free zine and a second live music night at Mick's Garage in Hackney Wick.
Commenting on the introduction of The 108, Charlie Hill, Managing Director of MLB London said:
"The UK has a strong culture focussed community that MLB wants to engage with. MLB want to build a genuine dialogue and relationship with cultural scenes that reflect those of the MLB home cities. The 108 will enable us to do this. This is an opportunity for MLB to boost perception in an authentic and aspirational way."
The second zine drops on October 7th and turns its attention to Detroit and Chicago. The second edition of 'The 108 Sessions' takes place in Hackney Wick later that night, representing the best music to come from Motor City and Chi-town.
Representing Detroit on the night will be George Clinton protege and groove-driven techno innovator Amp Fiddler. Visiting from Chicago, deep house producer and blockbuster DJ Roy Davis Jr reminds us that it’s all really all about a good time.
Tickets for 'The 108 Sessions' are free and available at Resident Advisor.