NBA Crossover is returning to London next month for a celebration of basketball's influence on pop culture.
The three-day exhibition – which will chart the relationship basketball has with music and style culture – touches down at Westfield London between August 10th - 12th.
Fans will be able to have a taste of the NBA ahead of the NBA London Game 2019, which will see the New York Knicks take on the Washington Wizards at The O2 in January, and will have the unique opportunity to engage with the league through customized activations including virtual reality experiences, art displays, photos with The Larry O’Brien Trophy and panel discussions with local speakers. The event will also see an appearance from current or past NBA talent.
NBA Crossover will feature a music area that will showcase how basketball and the NBA have become synonymous with popular music and culture, influencing players and musicians alike. A dedicated style section will highlight how NBA players have become fashion trendsetters, regularly appearing on magazine covers and attending fashion shows around the world. Exhibits will also showcase the game’s influence on film and celebrity, demonstrating how the NBA seamlessly merges sports and entertainment.
To book your attendance to the free event, register at NBA.com/CrossoverLondon.