Some of the most legendary names from the UEFA Champions League went head-to-head against Formula One drivers in support of Heineken’s ‘When You Drive, Never Drink’ initiative with €25,000 being donated to an Italian road safety charity.
Brazilian World Cup winning footballer, Dida and Dutch F1 hero Max Verstappen went head to head in a charity go-kart race at the hallowed Autodromo Nazionale Monza, ahead of the Italian Grand Prix this weekend.
Dida, Saha and Karembeu competed against F1 drivers.
The race, on a purpose-built go-kart track, inevitably saw the F1 Stars, including David Coulthard, Daniel Ricciardo, Max Verstappen, Sergio Perez and Esteban Ocon, crowned 2017 ‘Champions of the Grid’ by team coach and racing legend Sir Jackie Stewart, ambassador of Heineken’s ‘When You Drive, Never Drink’ initiative, defeating the Champions League legends 3-1.
Heineken’s Champions of the Grid go-kart race was a ‘rematch’ to Heineken’s 2016 Champions of the Grid football match, which saw Champions League Legends take on F1 drivers in a five-a-side football match during the Italian GP weekend, clinching a 22-10 victory.
Gianluca Di Tondo, Senior Director Global Heineken Brand, said: “Heineken is proud to sponsor both Formula 1 and the UEFA Champions League and we have these two global sporting platforms together to support Heineken’s ‘When You Drive, Never Drink’ programme. We are committed to inspiring positive change around responsible alcohol consumption, and for this event, we are proud to raise money for charity, to help improve road safety in Italy.”
We're looking forward to what lies in store.