While a lot of the above fines were maybe deserved, this one was outlandishly unnecessary. All Williams wanted to do was bring awareness to the disease his mother unsuccessfully battled by wearing eyeblack with the phrase “we will find a cure” and pink ribbons in the month of October for breast cancer awareness. Despite negotiations, the league still fined him over $5,000 for the stunt And apparently, it took them five years to fine Williams for a tradition he says he has done every October.