Buying a domain name and using it to troll a sports team or celebrity is not new. Back in 2012, someone snatched up the Nets.com website and used to it redirect Nets fans to the Knicks’ official NBA.com website. In 2015, someone else bought TheWashingtonRedskins.com and used it to redirect Redskins fans to the New York Giants’ official NFL.com website. And who can forget the time someone purchased Loser.com and used it to redirect Kanye West fans to his Wikipedia page? All classic stunts.
But now, someone has outdone all of the others with CryingJordan.com. When you type that address into your web browser, you might expect to see this:
But instead, this comes up:
That’s right. It’s the Cavaliers’ official NBA.com website!
So who did this? Well, according to register.com, social media specialist/Crying Jordan enthusiast Troy Machir—then with Sporting News—registered the CryingJordan.com domain name in December 2015 through GoDaddy.com. He sent this tweet out in December 2015 on the same day CryingJordan.com was created:
And after we posted this story on Wednesday, he addressed owning CryingJordan.com on Twitter:
Crying Jordan wins yet again.