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These days, it’s news if Steph Curry hits a three from halfcourt, goes to Chic-Fil-A with Ayesha or just plays with his daughter. The Worldwide Leader’s infatuation with all things Steph has reached new heights. ESPN.com now has an entire vertical dedicated to Curry: Nothin’ But Steph.
Go to the NBA tab of ESPN.com and you’ll find the new vertical right below standard pages like Scores, Schedule and Stats. According to UPROXX, ESPN’s last sub-page for its NBA section was the Heat Index, which charted the LeBron James/Dwyane Wade/Chris Bosh era with the Heat.
As with The Heatles, Steph Curry mania has swept the league to the point that everything he does is a story. This vertical includes every story in which Steph is involved, from game stories to interview footage to features, analysis and highlights.
Curry is a virtual lock to win his second straight MVP award, and his Warriors still have a chance to set the all-time NBA record for wins in a season. All that and his own ESPN domain. Not bad for a seventh-overall pick whom many dismissed as too small to play in the league.
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